The market for leave in conditioners, also known as leave-in hair treatments, is projected to rise at a CAGR of 3%, according to this report by Fact.MR.

Unilever’s Living Proof (shown above), L’Oreal’s Garnier (shown above), and Procter & Gamble’s Herbal Essences are among the leading players in the hair care market.

Many hair care brands are targetting specific consumer needs, the report says. One example is  Ouidad’s Leave-In conditioner for curly hair, shown above.

Photo: Leave-in conditioners from Ouidad, Garnier, and Living Proof